HomeTeam Pest Defense celebrates 10th anniversary, launches Taexx® built-in pest control system
DALLAS, November 2006 – HomeTeam Pest Defense, which was established 10 years ago and is now the third largest residential pest control company in the U.S., is launching its newly branded built-in pest control system, now called Taexx™. "The name change simply helps us further distinguish ourselves in the marketplace. The name is easier for new home buyers and home builders to recognize and remember," said Rob Swartz, Chairman and CEO of HomeTeam Pest Defense.
"We install a network of small distribution lines in designated walls during home construction," said Swartz. "We work with home builders to meet their particular needs based on exterior finishes, foundation design and insulation type. These distribution lines are linked to locked service ports on the exterior of the home, so our service technicians can distribute pest control materials inside the walls from outside of the home."
"The quality and perceived value among home buyers makes it a great time in the building cycle for a home builder to add this feature to their homes," said Keith Chambers, Vice President of Builder Sales.
Swartz said the Taexx system maximizes the effectiveness of the pest control materials because they're not exposed to sunlight, and it avoids messy stains and clean-ups. "Applying the materials inside the walls means less exposure to family, pets and living areas," he said. "What's more, after the initial treatment, you don't even have to be home to receive service."
The innovative, patented Taexx system targets household pests where they live – inside the walls of a home.